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Department of Early Learning

Our Passion. Their Future.

Department of Early Learning Brand Guide

Why is Brand Important?

A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.

When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.

How to Use the Brand Guide

Our district has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.

Colors

  • Dark Blue

    CMYK 98,78,32,18 RGB 24,67,110 Hex #18436e

  • Blue

    CMYK 82,55,3,0 RGB 54,111,178 Hex #366fb2

  • Light Blue

    CMYK 57,22,4,0 RGB 108,168,211 Hex #6ca8d3

  • White

    CMYK 0,0,0,0 RGB 255,255,255 Hex #FFFFFF

  • Green

    CMYK 70,5,86,0 RGB 80,176,92 Hex #150b05c

  • Orange

    CMYK 5,54,100,0 RGB 236,138,35 Hex #eb8a23

  • Red

    CMYK 4,91,80,0 RGB 228,63,62 Hex #e43f3e

  • Black

    CMYK 75,68,67,90 RGB 0,0,0 Hex #000000

Typography

These are the fonts used within our brand assets.

 

 

Sonar Sans

Logos

The below logos and mascots are approved for reproduction and use.

 

 

Primary Logo:

 

A stylized illustration of three redwood trees with the word REDWOOD below.

Secondary Logo:

 

A stylized white pine tree on a maroon background.

Secondary Logo:

 

The word REDWOOD in bold, maroon letters.

A white silhouette of redwood trees against a maroon background with the word REDWOOD below.

A stylized image of three redwood trees with the word REDWOOD below.

Logo File Formats

These are our approved file formats for print and digital use.
 

 

A gray icon representing an EPS file.EPS

Use it for: Print

 

An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.

A gray icon representing a JPG file.JPEG

Use it for: Web

 

A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed. 

A gray icon representing a PNG file.PNG

Use it for: Web

 

A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.

Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print. To request a logo file, please email communications@schooldistrict.com.

Thank you for retaining our brand identity!